Search Engine Marketing can be quite confusing at times, so in this article, we have broken down Search Engine Marketing into two components, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).
Search Engine Marketing involves an Internet Marketing strategy to increase your website’s visibility in the SERPs of the search engine, through paid and unpaid techniques.
Search Engine Marketing Encompasses:
– Search Engine Optimization (SEO):
Organically ranked in the Search Engine’s Free/Organic Search Results
Search Engine Optimization is by far the most powerful Marketing Strategy since it generates a long-term relationship with Google and hopefully, you can rank for long-term phrases.
– Pay-Per-Click (PPC):
Paying Google, Facebook, or Another Search Engine for website clicks or leads.
Pay-Per-Click Advertising is a Marketing Strategy to boost your sales, revenue, and/or awareness overnight. Essentially you can set up a PPC advertising campaign and get qualified leads instantly.
Nearly every business nowadays uses some sort of Search Engine Marketing. With all the competition within the search engines, having an effective Search Engine Marketing campaign is crucial to your business’s success. Again: Search Engine Marketing is an umbrella term for Search Engine Optimization and Pay-Per-Click advertising.
Our Search Engine Marketing Advice:
Whether you’re eCommerce, local service-based, or fortunate; we recommend that you leverage Search Engine marketing techniques to maximize your sales and revenue potential.
I want to keep this article short and brief, below we have provided very useful articles from Ahrefs & WordStream. These articles will thoroughly explain the fundamentals of each Search Engine Marketing component so you can start implementing these strategies into your businesses.
1. Ahrefs: SEO Basics: A Noob-Friendly 5‑Step Guide to SEO Success
Ahrefs will thoroughly break down the fundamentals of Search Engine Optimization, in this 5-step guide, you will understand the basics of Search Engine Optimization.
WordStream did a great job of explaining the basics of Pay-Per-Click Marketing and visit that article to fully understand how Pay-Per-Click Advertising Works.
3. Check out our other blog where you can go in-depth on the Difference Between SEO vs PPC (Paid-Search)
We thoroughly broke down SEO vs PPC (Paid-Search) because it’s important to know both components before investing in Digital Marketing.