Content creation is one of the rare surefire ways to attract new fans and generate fresh leads for your business, but it’s not easy to prepare a standout content strategy. Almost every business and organization is using digital content these days, which means that only the most impressive marketing plan can help you outclass niche competitors.
Although it’s a highly demanding business, content creation is definitely worth it. Studies show that content creation costs 62% less than traditional marketing while generating three times as many leads. Another report reveals that 70% of consumers would prefer to learn about a company through an article than ads.
Best Content Marketing Strategies
In such circumstances, creating high-quality content is a must for your brand, so keep reading to see nine tips on how to attract people to your marketing content. Let’s take a look!
1. Make It All About Your Audience
The biggest mistake a content creator can make is to be too promotional and focus on the brand. You have to take a different approach and make it all about your audience. What does it mean? It means you must take care of your needs, interests, and expectations.
Jake Gardner, a CMO at EasyEssay, says you should create content that solves practical problems and looks great in the eyes of an average consumer: “In order to do it properly, you have to research the audience and learn everything about it – personal preferences, age, gender, location, personal values, and all the other relevant details.”
2. Keep It Versatile
The next tip is to keep creating different content types long-term. There are two basic ways to boost versatility and diversity:
- Mixing styles: You don’t have to use the same style of writing every time. On the contrary, sometimes you can create educational posts, while other times you can be funny, informative, data-drive, entertaining, etc.
- Mixing formats: The second option is to mix formats. The audience loves many different types of content, including blog posts, videos, audio podcasts, infographics, images, GIFs, animations, charts, and many other features.
3. Mind Scheduling
If you want to maximize the reach of your content, you need to take care of scheduling as well. Different audiences have different preferences timing-wise and it’s up to you to discover their needs.
Researchers conducted many studies to learn the best times to post on social networks, but this doesn’t have to apply to your target group. For instance, the dissertation service in UK functions differently because their fans are students who often study late in the evening. You should do the same thing and figure out when your fans are most active online.
4. Promote Content
Another thing you need to do is promote new posts across all channels of communication. For example, you can spread the word about the latest blog post on social media and also send an email to your subscribers and encourage them to read the new story.
5. Interact with Your Audience
Content creators are not supposed to publish new posts and disappear. On the contrary, they must seize the opportunity to interact with their followers and build loyalty in the long run. It’s a critical segment of content creation because the vast majority of traffic comes from 20% of the most dedicated fans.
You can invite people to engage by asking questions, answering their inquiries, responding to comments, and so on. Doing so, you will prove that there is a real person behind the posts and therefore strengthen audience relationships big time.
6. Repurpose the Best Posts
No matter how well you plan and schedule content, you are going to face the problem of creative drought sooner or later. It’s an awkward situation, but you can get over it by repurposing the best posts.
The idea is simple – find evergreen content from your archive and turn it into a different format. For example, you can turn an interview into a blog post, articles into videos, case studies into infographics, and so on. Add just a little bit of fresh information to it and you’ll get a top-notch content once again.
7. Keep It Professional
Another very important suggestion is to keep your work highly professional at all times. Today’s users won’t take anything less than perfect, so you must pay attention to the quality of your posts. This essentially means that articles have to be stylish and educational, while images need to be very attractive. The same goes for videos, animations, and all other formats you are designing.
8. Edit Your Posts
We just mentioned that the audience is very demanding, which means you can’t serve them content filled with spelling and grammar errors. Content editing is mandatory and we recommend that you be thorough and use professional services to complete it. Some of the best solutions include:
- Grammarly: The most popular proofreading plugin will identify and remove mistakes from your text in seconds.
- Custom paper writing service: A team of professional editors can help you with everything from proofreading to content creation.
- Hemingway: If you need a tool that automates the process and gives style-related suggestions along the way, then the Hemingway App is the way to go for you.
9. Measure the Results of Your Work
The last tip on our list is to keep an eye on your work and constantly measure the results. This is a critical step because you need to know what works well and what fails to deliver the expected results. Content analysis allows you to quantify achievements and make data-driven decisions for future posts. In other words, it will boost the efficiency of your content plan and help you to maximize performance long-term.
Digital content is the essence of modern marketing and one of the most popular mechanisms of brand promotion globally. But in a sea of blogs, podcasts, and all other types of content, grabbing your little piece of the target audience is everything but simple.
In this post, we discussed nine practical ways to gain an audience and attract people to your content. Have you ever used any of these tactics? Do you have any other interesting solutions to share with us? Don’t hesitate to write a comment – we would love to see your experiences with content creation!