I see that you are trying to market your roofing company. The good thing is that there are plenty of ways you can start marketing your roofing company on the internet nowadays.
You can no longer rely on Yellow Pages or Yelp to generate phone calls. I understand there are hundreds of leads coming through Yelp and Yellow Pages. However, I am here to tell you that in order to scale properly you must use my Top 7 Best Marketing Ideas for Roofing Companies in order to build your roofing leads.
My Experience as a Roofing Marketer…
A lot of marketing agencies out there will tell you that they are experts in roofing marketing, at Intricate Digital, I can personally say I’ve worked at a Roofing Company (in marketing). Now that I know the ins and outs of the roofing contractor company, I can lead you in the best direction in terms of where to start with your marketing.
Let’s now get into the article so you can start implementing these strategies into your business today.
1. Dominate Local Search Rankings
From my experience in the roofing industry, we’ve generated the most conversion directly through the search engine optimization efforts. I can assure you that any sort of search engine marketing is powerful and will generate your business leads if you do this correctly.
In order to dominate your local search rankings, you must perform a series of tasks on your website and off your website to start rankings within the search engine results pages.
An example of dominating your local search rankings is if you search “Phoenix Roofing Company” all the business in the maps sections and the organic search results are getting hundreds of clicks a month which ultimately turn into sales through a lead generation website. The following image shows exactly what I mean by dominating the search engine results pages.
I can’t stress how important this step is. You MUST create and optimize your google my business listing. This is where the majority of your calls are going to come from, from my experience with roofing companies; we have generated thousands of calls through the google my business accounts.
How to Create a Google My Business Account
- Go to this link (https://business.google.com)
- Fill Out Business Name
- Answer the Following Prompted Questions
- Verify Your Listing
How to Optimize Google My Business
- Establish your information and up-to-date
- Add Name, Address, Phone Number, Hours, Category, Amenities, & Services/Products
- Use the Posting Feature to Promote Blogs & Business Updates
- Use User-Generated Content
You can learn more about how you can benefit from the google my business account here.
3. Complete Local Directories
Completing and Filling out local directories is crucial, I like to think of online / business directories as digital real estate. The more relevant digital real estate you have, the bigger possibility someone interested in your products or services will see your profile.
Now, when I say complete your local directories the following directories are ones I would recommend if you are just starting out.
- Yellow Pages
- Porch (Niche Specific Sites)
On the other hand, when I say complete your local directories, I would advise you to optimize your listings with the following characteristics.
- Phone Number
- Areas You Serve
- Products & Services
4. Get LinkedIn Company Page
LinkedIn has been a phenomenal asset to all the roofing companies I’ve worked with. A lot of people underestimate the value that LinkedIn provides.
There are millions of professional profiles on LinkedIn. These are level headed individuals looking to find other professionals so they can network and use each other’s products or services. I promise you, if you post on LinkedIn daily in your industry, you will start reaching a great audience since the algorithms are easier to crack.
We have a fantastic article on the Top LinkedIn Marketing Tips for 2020, please check it out and start implementing this into your roofing company.
5. Get Real Reviews
Getting Real Reviews for your roofing company isn’t the easiest thing to come across. In the industry, I’ve seen a lot of companies faking their reviews and ultimately kicking them in the behind for year since there are consequences to that.
It’s pretty common sense to ask your customers (of course satisfied ones) to leave reviews on your social media, google my business and other powerful review platforms.
6. Get on Facebook & Instagram
Go out there and create a facebook and instagram business pages. If you go the extra mile and start to utilize these pages for the benefit of your potential prospects…you will soon be known as the local trusted roofing company.
After the community says good things about your company, the rest is history. The content you create goes a long way before you know it.
7. Create Local Blog Content
I’ve seen far too many roofing contractors undermining this opportunity. This works in every industry as well, creating content for your companies blogs that are tailored towards your products and services.
This will not only open the doors to tremendous internal linking structure but this will also lead to more conversion in terms of building your credibility within the roofing industry.
Every roofing company has equal opportunity to act on these ideas and tips…I can assure you with my experience in the roofing indsutry and marketing, that you will see long term results if you choose to provide real value, trust me it will definitely pay off the investment.
If you’re wondering who I am, my name is Marko Sipila, I am the owner of Intricate Digital Marketing / a marketing company for roofing contractors. I’ve worked in marketing with a roofing company and I can say it’s way more worth it to invest your time and money into valuable marketing agencies rather than in-house marketing.