Top 10 Email Writing Mistakes & How To Avoid Them

Of course, writing a simple email is not rocket science, but it is science that requires tact. When drafting an email, your tone is important, particularly when it comes to sales or any call to action towards the end. 

Your reader needs to establish trust in you. Therefore, confidence is the key to securing a positive response. When you are gathering and exploring digital marketing ideas writing, your email marketing strategy is important to consider. 

Emails are direct contact, but can easily be dismissed if they lack a confident tone and sound cliched, or ‘too salesy.’ Here are some mistakes to avoid because they simply make you sound unconfident.

1. Sounding Too Keen

Feeling keen for a new opportunity is all good, but you need to carefully balance your expectations and use language that is assertive without sound desperate. It is a delicate balance. However, you can begin by controlling the words you use and regulating your grammar. 

Avoid being too apologetic or saying ‘thank you’ too much because it may make you seem like you do not know what you are doing. Grammar also communicates emotions, for example, text in all caps represents shouting. Do you really want to seem like you are shouting at someone to buy your new product or service? NO. 

2. The Wrong Timing

In business, time is of the essence, but that does not mean it is okay to send an email at 2 am. This makes you come across as disorganized alongside desperate. Emails sent over the weekend or at odd hours might even be missed by readers, so it is important to send communications during normal office hours. 

Besides, if you follow up too quickly on an offer, it may indicate a level of desperation and not confidence. Avoid responding in haste and take time to carefully craft a response that will inspire confidence in you from the reader. Timing says more than you think about yourself, and not understanding this may be detrimental. 

Most emails sent on weekends go unattended by most executives and really put people off. The best time to conduct business is during business hours because it adds a layer of absolute professionalism.

3. Too Many Words

On average, you probably have 7 seconds to lure in your reader, so how will you do this with a long and uncompelling email? An email that is too long screams insecurity because the writer is intent on explaining themselves. 

Explaining yourself or your product too much is indicative of not having enough confidence to simply state what you need in a simple paragraph, two at the most. It is not a book, just an email, therefore you need to treat it as such. 

Writing an email might not be as complex as cheap assignment help , but similar principles apply in terms of the language you use and how you drive your point home. The most important part of your email is the call to action, and the quicker you get there – the better! 

4. Being Too Apologetic

Even if there was a mishap, as long as apologized and resolved, there is no reason to bring any old issues up again. Also, apologizing for contacting a person makes you look very insecure and unsure of why you are contacting them in the first place. 

Avoid terms like “I am sorry to bother you…” because it makes you irritated and not very confident. Apologetic writing in emails makes you seem like you are not worth the readers’ time, and you are just taking a shot in the dark, hoping that someone will feel sorry for you. 

Unfortunately, it makes you come across as insecure because you fail to present your product from the get-go. Your time is equally valuable to clients. Never apologize.

5. Using Emojis

Emojis are a great way to express yourself casually. In business, they should be completely avoided unless you have established a rapport with the client. Being casual is fine if your business operates in a casual environment; however, you need to use emojis minimally or avoid them altogether. 

Besides, a simple smiley face will do. You do not have to go overboard and add an emoji after every sentence. This will make you come across as far too playful and not focused on your work. 

At times, we hide our insecurities behind humor, so this is a red flag to the reader that you may be compensating for something you do not know or service you are not entirely sure of. It is best to simply leave out whatever you are unsure of including because your instincts are probably right. 

6. Too Many Exclamation Marks

Exclamation marks may seem like a good idea because you might feel like they make you sound more cheerful or, once again, keen. However, some people may not receive it in the same way and might feel pressured or like they are being shouted at. 

In sales contexts, the exclamation mark is not necessary because it may cause more harm than bring business. The exclamation mark is read differently by people and portrays a message of urgency most of the time. So, it might be best to use one for sales and limited offers. 

Other than a simple marketing strategy, exclamation marks have no place in your emails and do not make you sound very confident.

7. Flattery Gets You Nowhere

No one really likes a suck-up. You can start off with an honest compliment and leave it there. If it is something you admire that you are writing to, it is also not advisable to blow their horn for the sake of a response or a sale. 

By approaching the person, you have indicated that in one way or another, you are equals, so you need to present yourself as such. You do not need to jump through hoops of endless compliments to get results. 

Simply be yourself, and present who you are without saying things like the reader might be too busy, etc. Flattery also wastes a lot of time in getting what you need. 

8. Wishy-Washy Language

Be direct. Avoid filler words like “I think…” “May…” “It might…” etc. because you only have a few seconds to communicate an important point or call to action. Filler language comes off as insecure because you are going around the bend instead of getting to the point. 

Remember, in the digital age – attention spans have dramatically decreased and someone may read your email while multitasking. So, be sure to read through your email and delete certain phrases like: “maybe, potentially, I am guessing, I am not sure but, it’s possible that,” etc. 

The same applies to filler promises like how much someone could be making or promising thousands of dollars if they buy into your idea or product.

9. Unnecessary Urgency

With too many exclamation marks and using all caps, a false sense of urgency may put your client off in a major way. You might be exerting too much pressure to get them to buy into your product and that is the work of a circus monkey, not you. 

You need to balance your tone to solicit a quick turnaround or conversion without chasing the client away with your desperation and lack of confidence in yourself and your product. Creating an emotion that is unnecessary will annoy the reader and they will feel betrayed. 

So, you really need to avoid using language that is false or misleading in any way because it will result in a lack of confidence. This particularly applies to the subject of your email which should attractive but not clickbait!

10. Trying Too Hard

Perhaps if you are marketing a new product to a younger demographic, this does not mean you should cram all the slang you know into a single email. Or if you are positioning yourself as a subject matter expert, you should cram industry keywords in there like it is the end of the world. 

Again, this is a side effect of being too keen. Keep your language as you would on an ordinary day because once your client gets to know and realizes that their first encounter with you is false, they may feel deceived. Besides, it indicates that you may not be confident in your true self. 


Whether you are selling a product or service, you need to sound optimally confident in your correspondence. As you channel your inner sales guru, you need to carefully select your language because that email leaves an impression on a potential client. You might not really feel confident about something but with a little bit of good editing that does not have to come across. 

Confident email writing improves your credibility and communicates a clear message to which a potential or existing client can respond. You can also use online tools to familiarize yourself with assertive language that is also not too pushy. Striking a balance is quite a delicate matter and you need to get the tone just right to secure a long term professional relationship. 

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