You might be coming up with inspiring ideas for your blog and posting quality content, but does your target audience read your posts? Do they return to your site whenever you upload new content? If not, you need to analyze the grey areas to drive traffic to your site.
You don’t need to do a complete overhaul of your website as you might end up removing the content your existing audience loves. Instead, here are 10 easy methods you can try to improve the reader experience on your blog to help you attract a bigger audience. No matter what your blog is about, these tips can help you achieve the goal!
1. Create an “About” Page to Tell Your Story
When people visit blogs, one of the first things they do (after reading the blog post that brought them there in the first place) is the “About” page. You can present this page in different ways like:
- Give a short overview of yourself and your blog.
- A detailed account of your blogging history or your professional career.
For this page, you don’t have to share a lot of personal information. People usually would like to know the following information:
- Where you’re from (simply stating the country you’re from is okay).
- Your profession and overall experience.
- Some information about what your blog is all about and who your target audience is.
2. Nurture Your Audience to Make it Grow
Whether you are a new blogger or your blog has been around for some time now, it’s important to nurture your audience. After all, they are the ones you want to impress and share content with. To build a lasting relationship with your audience, you can:
- Reply or respond to comments.
- Use email marketing to build a community.
- Create a group on social media platforms so you can communicate with them regularly.
3. Think of Unique Content That You Don’t See in Other Blogs
Improving your blog requires some research. When you read similar blogs or even your own favorite blogs, try to determine any gaps in terms of content. Analyze if you have read an article that lacks important points about the topic? Or do the blogs have any relevant topics that aren’t part of their archives?
You may own a home improvement blog and you’ve noticed that similar blogs out there focus mainly on high-end improvements only. If so, you can start sharing content about budget-friendly tips and strategies to appeal to a wider audience. Whatever you discover, try to fill in the gaps to ensure that you always offer new and unique content.
If you are a student blogger or a working person who is pursuing some course, you might have writing limitations. If you are more inclined towards writing blog posts and articles instead of thesis or dissertation work, try using an essay writing service or an assignment helper to help you out with the writing work. Superiorpapers.com is a good service that you can use.
4. Format Your Blog Posts
Have you ever tried visiting a blog with interesting articles but you can’t just seem to read them all the way till the end? If so, chances are, the problem lies with the formatting. Think about it – if you open a blog post and all you see are big blocks of text, would you read the whole thing? Probably not.
Therefore, you should format your blog posts in a way that they are as easy to read as possible. That way, you would have interesting topics with excellent readability. To do this, create short paragraphs throughout your blog posts. This makes it easier for readers to scan the content and understand it.
Using subheadings and bulleted lists wherever appropriate is highly recommended too. Forget the “traditional ways” or writing articles you may have learned in the past. When it comes to blog posts, it’s all about readability.
5. Add Visuals
Although the text is pivotal, you should also consider the power of visuals. Images can make your blog posts more interesting while helping your readers understand your content better. Images also improve readability by breaking up text. There’s a higher chance of blog posts with great images, infographics, GIFs to get shares on social media platforms.
You must check that the images you are using are protected by copyright. If you have a budget, use stock images only. There’s no point in adding an image to your post only to get in trouble because you aren’t allowed to use it. Apart from images, you may also consider adding other types of visual elements like charts, polls, videos, and more.
6. Use Tags and Categories
If you have worked on a WordPress blogging platform, you may already have familiarity with tags and categories. You use these to keep your content organized so your readers find it easier to search for other posts that may interest them.
Using these features helps make your blog easier to navigate. You must use popular plugins to make identifying the gaps easy.
7. Use Hyperlinks
Do any of your blog posts have hyperlinks? These are words or phrases that, when clicked, take your reader to a different page – either internal or external. Placing hyperlinks strategically can benefit your blog in these ways:
- They help support your opinions.
- They provide your readers with background information.
- They help connect your own thoughts with the thoughts of your readers.
- They allow you to reference information.
It’s recommended to use external hyperlinks so that when your readers click on them, the pages open in new tabs. That way, the reader can continue reading your blog post before reading the content on the new tab. It’s also good practice to label your hyperlinks so readers know what to expect when they click.
8. Continuously Upload Compelling Content
If you want your blog to remain interesting and popular, you should keep it updated. You should upload new content a few times each week and repurpose the old content. Continue building compelling content that attracts your audience. The more niche-focused your blog is, and the bigger the niche you’ve chosen is, the higher your likelihood of success will be.
Blogs succeed by remaining topical – this attracts readers. If you focus on parenting, don’t start adding content about robotics. If you focus on healthy diets and lifestyles, don’t start talking about finances. Staying topical gives your readers certainty about the topics they can read about on your blog.
9. Proofread Before You Post
There’s nothing worse than reading a blog post filled with spelling, grammatical, and informational errors. But if your blog only contains polished, well-written posts, this improves its quality. After creating content, don’t publish it right away. Proofread it first and ask other people to proofread it as well.
Allowing your blog posts to “marinate” for a couple of hours or days is an effective and powerful strategy. As time passes, you might think of new ways or perspectives of presenting your topic. Here are some practical proofreading tips for you:
- Preview your blog post first to make sure that it’s readable.
- Ask one of your colleagues or friends to read your posts first and give you feedback about it.
- Read what you have written out loud.
- Check what you have written on different devices like your computer screen, on your phone, and even on paper.
- Use free online checkers to help you catch any errors that you might have missed.
10. Regularly Check the Status of Your Blog
You can do this using metrics tools. Check the number of visitors your blog has along with the effectiveness of each of your blog posts. Maintain a record book to keep track of your blog’s growth. Check how many views your blog has. Doing all of this helps you determine what works and what doesn’t.
If you receive any criticisms about your blog, accept them and use these to help you improve your blog further. If you receive any obscene or inappropriate links, comments, or such, don’t hesitate to delete them.
These tips are simple, clever, and highly effective. Maintaining a blog requires a lot of time and hard work. As a blogger, when you see how popular your blog has become in terms of site authority and how big your audience is, you’ll realize that all of your efforts have paid off.Following these tips will help you make the best blog ever. Over time, you will get to know your audience more – what they love, what they enjoy, and what parts of your blog aren’t popular. With this information, you can keep improving your blog to ensure that it stays on top.