Influencer marketing is a great way to promote your brand. But there are many different types of campaigns that you can use to create results. We’re going to look at the top 6 influencer marketing example strategies you can use and when to use them.
1. Sponsored Posts
Sponsored content is the most common and simplest type of influencer campaign. It refers to collaborations between brands and influencers to create content that features their products or services on the influencer’s channel.
When to use: To build brand awareness and reach consumers
2. Affiliate marketing and Coupon codes
If the goal of the campaign is to drive sales, then affiliate marketing and coupon codes are the most trackable ways of managing an influencer campaign. Brands will share a unique link or code with influencers to promote it across their social media. This often includes an exclusive discount just for this collaboration. The benefit of this strategy is that it encourages the influencer to actively promote the offer in order for them to earn from it.
When to use: To drive customer purchases
3. Brand Ambassadorships
Brand ambassadorships are a longer-term relationship between influencers and brands. These collaborations help keep your brand top-of-mind for their chosen demographic when they make purchasing decisions. This style of campaigns also helps to avoid time-consuming tasks, such as finding new influencers to work with and negotiating fees. This can take a lot of time for a marketer. Of course, this does require the brand to trust they will see results as it is a longer-term commitment.
When to use: Keep your brand top of mind
4. Social media takeovers
Brands allow influencers to temporarily “take over” their social channels and encourage their followers to engage. Influencers typically let their followers know about the takeover ahead of time, to ensure their audience interacts with the takeover. The benefit of this is that the brand reaches the influencer’s audience and promotes its products to them in the future.
When to use: Generate engagement and increase followers
Brands invite influencers to attend events for product launches, pop-up stores, and fashion shows to create a buzz around the event. Influencers give their followers a sneak peek behind-the-scenes. The influencer can show off an early look at new fashion lines or a grand opening. Brands that can also promote influencers who will attend to drive footfall to the event.
When to use: Generate engagement
6. Competitions & Giveaways
Brands usually give influencers a product or access to a service that they can then create a competition or giveaway to their followers for completing certain actions. Competition and giveaways normally involve the influencers’ followers having to follow the brand’s social media account, liking the influencer’s post, and tagging friends in the comments. This can create a lot of virality around the brand and the attraction.
When to use: Boost brand awareness and increase followers
As you can see, there are many different styles of influencer marketing campaigns you use. The most important factor is to decide what you are trying to achieve and pick the right style of campaign to achieve this.