What Is Search Engine Marketing?
SEM stands for Search Engine Marketing, Search Engine Marketing is in the process of gaining visibility and traffic from search engines through both paid and unpaid efforts.
SEO + PPC = SEM – Search Engine Optimization + Pay Per Click Advertising is the main component of Search Engine Marketing.
SEO: Search Engine Marketing is the most powerful Search Marketing component that revolves around ranking organically in the search engine to get a continuous stream of visitors.
PPC: Pay Per Click Advertising is essentially where you pay Google or some other platform to rank higher and get qualified visitors fast.
Search Engine Marketing Encompasses:
1. Search Engine Optimization (SEO):
Organically ranked in the Search Engine’s Free/Organic Search Results
Search Engine Optimization is by far the most powerful Marketing Strategy since it generates a long-term relationship with Google and hopefully, you can rank for long-term phrases.
2. Pay-Per-Click (PPC):
Paying Google, Facebook, or Another Search Engine for website clicks or leads.
Pay-Per-Click Advertising is a Marketing Strategy to boost your sales, revenue, and/or awareness overnight. Essentially you can set up a PPC advertising campaign and get qualified leads instantly.
Nearly every business nowadays uses some sort of Search Engine Marketing. With all the competition within the search engines, having an effective Search Engine Marketing campaign is crucial to your business’s success. Again: Search Engine Marketing is an umbrella term for Search Engine Optimization and Pay-Per-Click advertising.
Search Marketing Advice From Intricate Digital Marketing
Here at Intricate Digital Marketing, we offer full-service Search Engine Marketing Bundles, we like to tell our clients that Search Engine Optimization is by far the most powerful Search Engine Marketing Technique since you are creating a long-term relationship with Google.
Are you interested in learning more about Search Engine Optimization or Pay Per Click Advertising?
Read this blog: On-Page Optimization Strategies
Read this Blog: SEO vs PPC (Paid Search)