If you clicked on this article you are probably asking yourself, What is the difference between “HTTP vs HTTPS”
We will discuss in this article what each representation means and why exactly it matters to have HTTPS on your website.
What is HTTP & What does it stand for?
HTTP means HyperText Transfer Protocol. HTTP is the underlying protocol used by the World Wide Web and this protocol defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.
To simplify this definition, it means where data is transferred between the browser and website is its protocol.
What is HTTPS & What does it stand for?
Hypertext Transfer Protocol Secure (HTTPS) is an extension of the Hypertext Transfer Protocol (HTTP). … In HTTPS, the communication protocol is encrypted using Transport Layer Security (TLS), or, formerly, its predecessor, Secure Sockets Layer (SSL).
To simplify this definition, it simply means HTTPS uses SSL (Secure Socket Layer) certificate to secure the connection between your server and browser. Websites primarily use SSL to secure sensitive information within a website such as online shopping where sensitive information may be spread.
A technical writer at Google said that even if you don’t have a website that transfers sensitive information, you should have SSL security on your page no matter what site.
Why should you shift from HTTP to HTTPS?
Security: There’s nothing like this before.
Spammers and hackers might otherwise want to take advantage of sensitive information.
It builds consumer trust since they know for sure that their personal information is secure using your site rather than a competitor.
Also, it is, in fact, a Google Search Ranking Factor.
Is HTTPS a Google Ranking Factor?
Back in the years since, Google has already stated the importance of having HTTPS and stating its ranking signal.
This is a very simple and straightforward message, it’s either get your website secure or completely abolish this important ranking factor. So if you plan to improve your SEO efforts on your site, get the SSL now.
We have a blog about all the different on-page optimization strategies, make sure you check that article out so you don’t miss any of the other important ranking factors.
Below is the statement from yellowHEAD.
In a nutshell, here are some of the main things you should do when migrating to HTTPS:
- Purchase and install an SSL certificate
- Ensure Google Analytics is set up to support the HTTPS version of your website
- Create a Google Search Console HTTPS property
- Re-submit your disavow file
- Redirect all URLs from HTTP to HTTPS
- Ensure that sitemap.xml and robots.txt are available in the HTTPS location
- Edit the sitemap.xml file and submit it
- Update advertisers and 3rd parties (ads, email marketing, etc.) to use the HTTPS version
- Update backlinks (if possible) and social media links to lead to the new HTTPS version