How to Perform a Technical SEO Audit

What is a Technical SEO Audit?

A Technical SEO audit is a report that helps a Search Engine Optimization firm to determine the various parameters required for certain types of traffic and other relevant information. Technically SEO audit includes analyzing websites so that the basic technical aspects like content structure, the structure of the page, robots.txt file, etc. are analyzed. This report helps the marketer to determine the level of performance and in turn, get backlinks. A technical SEO audit can be of use in such a way that it helps in identifying the factors that result in the success of a website.

How Important Is A Technical SEO Audit To Your Website?

A Technical SEO audit should be done before you commit to hiring an outsourcing firm or even if you have an existing Internet site. You can only make sure that what the firm will do is the best for your business. The audit will give you a chance to examine the site you are considering and even how to make it work better for you. It is because of this you need to ensure that the audit is done before you decide to go with it. Technical SEO audits allow you to understand how your site will look when you are done with it. What you will learn will give you a better idea of what is needed to make your site more effective in terms of getting inbound links, search engine optimization, and other factors. If you already know the basics of SEO but you still need help then you can do a Technical SEO audit and will get good information about the best tools and techniques to use on your site. With this, you will not waste time learning new things about SEO. There are sites that can help you with analyzing the design of your site and how to improve it. By doing this you will learn how to achieve the best results. One thing you will find is that a site which is in front of a lot of people will have much more traffic. This will lead to a higher ranking on search engines and therefore will mean more profits for you. With the right tools and techniques, you can improve your site so that it is able to get top search engine rankings and thus you will get better results. Another thing you will learn here is how to get backlinks to your site to improve search engine ranking as well.

Tools required for Technical SEO Audit

There are a lot of benefits to a technical SEO audit. First of all, technical optimization improves the chances of a website ranking higher than competitors, since this kind of optimization is done on a specialized level. Second, it can help businesses identify which parts of their site need improvement. And finally, a technical SEO audit can help a business save time and money. To help your business, here are a few tools that you may use to achieve a technical SEO audit:
  • Screaming Frog
  • Google Analytics (If given access)
  • Google Search Console (If given access)
  • Copyscape
  • Siteliner
  • Page Speed Test (Google Developer Test / Gtmetrix)
  • Small SEO Tool
  • Moz
  • Ahrefs

Checklist of Technical SEO Audit

Step 1: Domain, URL and Canonical Tag SEO friendly domain and short URL is recommended for ranking. Step 2: SSL & HTTPS Google and browsers required a secure site from fraud that’s why it is now mandatory to check. Step 3: robots.txt and Sitemap Checking Robots.txt is allowed to crawl the website for index. A sitemap helps to find out which URL needs to crawl. There are 2 types of sitemaps. One in XML version and other is  HTML version. For the Search Engine, you need the XML version. Step 4: Page Speed Test Page speed is to reduce the bounce rate. If page speed is slow then rank gradually down because of bounces though the content is rich. Step 5: AMP / Mobile Friendly Site Structure Check An AMP or Mobile friendly website is necessary nowadays so it must have to check whether it is AMP optimized or not. It is essential to take the time to learn about all the components of a successful AMP / Mobile Friendly Site Structure Checks. One very important aspect of building a website that should be taken into consideration and closely looked at is how you structure your pages. If you want to optimize your AMP / Mobile Friendly Site Structure Check, then you need to do a basic level of research. First, you need to find out the main purpose for which your website will be used. You need to determine the target audience and make sure that your pages are easily navigable by them. Secondly, if you are building a site that will be used for the internal business then you need to make sure that there is an easy way for visitors to enter their information. Finally, you need to make sure that the pages you build are user friendly so that all the visitors who come to your site can simply move through the pages without much of a problem. Step 6: Title & Meta Description Why is the title and meta description important? Well, they’re two of the most important parts of your page. Using both of them can really make a big difference in the page’s ranking in the search engines. The problem with the title and meta description is that not many people know about these things. Therefore, this article will explain what to do in order to use them more often. Step 7: Content Analysis The exact steps on how to do content analysis for the website is mostly discussed in the article but here is a list of important points. It is very important that you do thorough research before beginning your job. You should know the requirements and specifications of the client and use the internet as much as possible to find out the exact requirements, requirements of your work. After this, you can ask them for the content that can be developed accordingly. To do content analysis for a website is very easy and when you start, you will soon see that you are efficient in your work and you will feel satisfied every time you finish a project. Here are the main points you need to fix:
  • Header 1, Header 2, Header 3, Header 4, Header 5, Header 6
  • Font Size
  • Content Gap
  • Element Space
  • Upper Case Lower Case
  • Spelling Error Check
  • Passive Active Voice Maintaining
  • Simple Sentence Maintaining
  • Keyword Stuffing
  • Unique and Appropriate content
  • Transition Word Use
Step 8: Image Alternative tags and Videos Images and videos make the content-rich. The content becomes more attractive for users. But Google read the alt tag of the images. Images & videos sitemap also helps the rank. Step 9: Duplicate Link and Broken Link Check Duplicate links and Broken links hurt the website. It also increases the bounce rate which is bad for rank. Step 10: Internal and External Link Check Internal link and External link is like a reference. One from like home and another from the neighbor. They are directly a ranking factor. Step 11: Redirection Error Check Redirect is a way to take all users and search engines to a URL separate from the one they initially asked. The three redirects most commonly used are 301, 302, and Meta Refresh. Step 12:  Breadcrumb Fixing Breadcrumbs are an important element of an SEO friendly website because they create navigation easier, that is the main role of breadcrumbs and this is often why users love them. They encourage people to go to more pages of an internet site before they exit and thus they reduce bounce rate. they’re good for SEO. Step 13: Structure Data Markup checking – Schema Schema markup is a complicated level SEO technique. It helps program crawlers to supply rich information to the users even before they visit the web site. It helps in improving the CTR (Click Through Rate) and conversion rate. Step 14: Compare with Competitors Comparison with the first placeholder on SERP. Content and Backlink checking is the most important for this part. Step 15: Spammy Backlink Removing from Disavow Disavow SEO meaning implies discarding dangerous ties that lead to your blog. Unnatural links may hurt websites if it goes to policy violence otherwise Google doesn’t count third party spammy links. Step 16: BackLink Analysis There are many things that are required to do Backlink Analysis for a website. This is the case because you have to be sure that you are not only gathering as much information about your competitors but also those that are located in the same industry. It is a given fact that most companies today offer free services to help them out with link building, including link analysis. Some of these free services include search engine optimization and link building, which are the basic base of their business. But there are also free services that offer quality and will do a backlink analysis for a website. There are many companies that will perform backlink analysis for a website. It is a fact that these companies are able to gather information on just about any site on the web, but only if they have the right tools to do so. Many of these companies will use software that will allow them to find the link on the website and do the analysis for the website. The good thing about using this kind of service is that it will provide them with information about the link and what part it plays in the website. These tools will make the work a lot easier because the analysis is done automatically and does not require too much effort from the person who will perform the analysis. A person can do the analysis without having to type in the URL of the website because of this tool. It is a simple process that anyone can do and it will get the right kind of information for the link. Conclusion: I hope you guys understand the SEO audit A-Z. Now Boost Up your SEO and get organic traffic, grow your business online. SEO is a long term marketing strategy if you do it properly it will give you the best ROI generator.

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