When you want to direct consumers to your website, you will use something called a Permalink. It is comprised of your website’s domain name then is followed by a slug. A slug is the part of a URL that identifies a particular page on a website in an easy to read form. In other words, it’s a nice part of the URL, which explains the page’s content.
In this article we will briefly touch on what a Permalink is and also how it is influenced by WordPress, Let’s get started.
What is a Permalink?
Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to link to your article (or section), or how you might send a link to your story in an e-mail message. The URL to each post should be permanent and never change.
This is a perfect example of a permalink as if I were to post a new blog with that custom permalink.
WordPress Custom Permalink Structure
WordPress is probably the most universal Content Management System since it offers so many different plugins and features. For example, there are two different ways you can customize your permalinks in WordPress.
To Change the Overall Structure: Go to Setting > Permalinks
To change the overall structure, return to Settings > Permalinks. Click the radio button next to Custom Structure, and select the tags you’d like to include:
Once you hit save changes, all your posts on WordPress will follow this structure.
To Alter a Particular Post: Go to the Post > Yoast SEO Slug Feature
Now if you are using Yoast SEO Plugin, you can alter each slug individually if you would like. We will get into the benefits of why you should customize your permalinks below.
Once you get to the SEO snippet edit, click on the slug feature and customize your slug as you wish. This will override your overall structural format and customize your permalink completely:
You can change your permalink posts before or after you publish your content. We recommend that you do not change the URL/Permalink after you publish your content unless you create a 301 redirect. Since you will get errors while crawling and whatnot.
Benefits of Customizing Permalinks
Customizing your Permalinks and Link Structure affects your site’s Search Engine Optimization capabilities. The Search Engine Journal even said, “URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations.”
Custom Permalinks: For example, let’s say you are writing a blog on the “5 Top Business Directories” Maybe your target keyword is “Best Business Directories” Use this custom permalink feature to your advantage and name your permalink this:
Subject: When blogging, make the best use of your content and optimize your on-page SEO to the maximum. Keep it simple and make your permalinks human-readable friendly so Google can do its job and rank your site. This process is done for search engine and CTR purposes.
How to Change WordPress Permalink?
- Go to Settings > Permalinks
Simply go to your WordPress backend, go to Settings and Permalinks, from there you can customize your post and blog permalinks.