Instagram is a fantastic social networking platform. You can use it to advertise your products and services, connect with new and existing customers, and share information about your business or organization.
One of the biggest setbacks for most people is the lack of reasonable impressions whenever they post on the platform. Even though there are many reasons why this happens, not knowing the best time to post on Instagram is key among them. For the best impact, you must post at the most strategic times of the day.
For a better understanding of why this is important, let’s first look at what Instagram is and the whole idea behind it, coming at a time when there are already some other social media platforms.
What is Instagram?
Instagram burst onto the social media landscape in October 2010. The creators of the app, Kevin Systrom and Mike Krieger, initially designed Instagram exclusively for iOS as an app where users could share their mobile photographs. In 2012, the app rolled out to include Android and Windows devices before Facebook bought them for $1 billion.
Smartphone technology revolutionized photography in that people no longer needed physical cameras and hardcopy photographs to capture heartfelt moments. Technology created high-quality digital pictures that people could share, and Instagram capitalized on this aspect by turning photography as a way for people to stay connected with each other.
What Effect Has It Had?
With the app, people have created communities through which they stay connected to each other. Instagram has grown to include videos and “Stories,” content that disappears from the platform after 24 hours, borrowing from the SnapChat idea. Brands have since included Instagram in their digital marketing strategies. Considering that Instagram is the 6th most popular social media platform worldwide, it’s an effective digital marketing channel.
Are you looking to grow your social media platforms and get more engagement? Well, then become an influencer, We also have an article on How to Become a Social Media Influencer.
Best Time To Post On Instagram
It’s important to remember that your business will have a unique audience in specific time zones. Therefore, the best days and times will depend on your audience.
Generally, using Central Daylight Time (CDT), the best time to post on Instagram on weekday mornings, Monday to Friday, is at 5 am. Most people check social media sites first thing in the morning after waking up. On weekdays, from Monday to Friday, the best times to post are between 9 am and 6 pm. Engagement is highest during this time frame as people are on the app to look at current pictures from profiles they follow. They’re also on the app during downtimes in the day.
Weekend posting depends on the type of brand. If you’re a B2C company, posting on Saturday between 11 am and 1 pm will get you the highest engagements while posting on Tuesday to Friday between 9 am and 6 pm will get you high numbers of audiences.
For other types of brands, weekday posting results in higher engagements, whereas weekend posting, Saturday and Sunday, has the lowest engagement numbers as people look for content from their friends and family and more human-oriented brands such as fashion.
As a business, it is helpful to look at the insights tab on your profile for specific metrics on the best time to post on Instagram. Generally, weekdays and Saturdays offer the best times for your business to attract the most eyeballs.
On weekdays, from Monday to Friday, the best times to post are between 9 am and 6 pm.
Engagement is highest during this time frame as people are on the app to look at current pictures from profiles they follow. They’re also on the app during downtimes in the day.